One of Nestle Indonesia's product is Nestle DANCOW Instant Coklat. Now, with Growth+ formula, contains important nutrition for supporting the kid growth (the age is 1-12 years old) optimally.
Protein can help the growth of muscle cell, Iodine and Iron essence that help for increasing the study capacity, Zink for helping to keep the condition of body. Besides that, it also rich Calcium for growth and the bone solidity. Two glasses of DANCOW Instant Coklat is fill 100% of daily calcium needs for your kids (AKG 2000 kkal).
THE MARKET SEGMENTATION
GEOGRAPHY VARIABLE:
The customer of Nestlé DANCOW Instant Coklat is Indonesian.
DEMOGRAPHY VARIABLE:
Nestlé DANCOW Instant Coklat can consumed by both of girl or boy and the age is 1 – 12 years old.
PSYCHOGRAPY VARIABLE:
Nestlé DANCOW Instant Coklat is produced for every body especially for kids who needs more nutrition and health.
CONSUMER BEHAVIOR
People usually select milk product to their kids based on the taste and convenience. Nestlé DANCOW Instant Coklat has delicious taste of milk, so kids will like it.
This product is easy to buy. People can buy in kiosk, store or supermarket.
Because the brand image of Nestlé DANCOW is familiar, so every body in Indonesia know this product.
The advertisement of this product is also nice and to the purpose.
MY OPINION:
The most packaging color of of Nestlé DANCOW Instant Coklat is yellow. It means cheerfull. And based on the instruction on the packaging, the target market of Nestlé DANCOW Instant Coklat is the kids (the age is 1 – 12 years old). Because on that age, they need some nutrition for helping their growth optimally.
In advertise the product, Nestlé DANCOW Instant Coklat has already suitable with the target market, because it mostly uses kids figure.
This product can consumed both of boy and girl that live in Indonesia, because it produced by PT Nestlé Indonesia. It is produced for every body especially for kids who needs more nutrition and health.
2 komentar:
Great eritrika,
Pls go on to the next topic.
Regards,
Sugeng
Hi, I would just like to ask if you know what kind of differences between Nestle products, promotions, pricing and place in its home country, Switzerland and the rest of the world. Your help would be greatly appreciated.
Posting Komentar